Natural Energy Lab is a Los Angeles based music marketing company, which specializes in film, television & commercial placement. Run by former music publishing exec Danny Benair, Natural Energy Lab offers the personal attention that is rarely found in an increasingly taxed business.
When natural energy lab was formed the idea to represent labels and artists was new. Barely anyone understood the concept. Today it seems like anyone and everyone is taking a stab at it. Which means even more than ever a trusted company like natural energy lab that has been road tested and not out to rip off the artist has a very vital place in the entertainment business.
Traditionally, artists and songwriters have created successful careers via music publishing, as publishers place their material in TV, films and commercials. While artists may never recoup the promotional costs spent on marketing their music, their publishing becomes a lucrative alternative.
However, recent history is one of acquisitions and downsizing of labels and publishing companies into corporate behemoths. While this results in the creation of voluminous catalogs, artists and songwriters no longer receive the type of attention to which they’ve grown accustomed.
This current climate has allowed Benair to create an independent music marketing company, operating outside the corporate vacuum. The team at Natural Energy Lab gives personal attention to their entire roster, representing music masters and song copyrights for placement in feature films, television shows, video games, movie trailers, advertising campaigns and television commercials.
In eleven years, Natural Energy Lab has procured music placements resulting in millions of dollars in licenses for their clients. NEL represents hundreds of bands and artists and the referrals continue to amass. Natural Energy Lab has been hired by agencies such as TBWA/Chiat/Day to help them find the right fit for corporate clients, including Apple Computer and XM Satellite Radio among others. In the last few months alone, NEL has landed several national television commercials and feature films:
Dr. Pepper: The 88 "Do You Believe In Love"
Papa John's Pizza: Big Papa and The TCB "Go Big Papa"
Radio Shack commercial with Lance Armstrong: Radio Moscow "Broke Down"
FindaProperty commercial: The 88 "Coming Home"
The Simpsons: Emerson Lake and Palmer "Lucky Man"
Nissan Car Commercial: Embrace "Celebrate"
Grey's Anatomy: Total Babe "Shape Up"
Grey's Anatomy: Patrick Park "How The Heart Grows Wicked"
Private Practice: Titiyo "X"
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He also teamed up wit h Burger Records to form a publishing company Burger Music Publishing Music Publishing.
Administered by Mothership. Also visit burgerrecords.org
Before starting Natural Energy Lab, Danny served 8 years (1991-1999) as the Vice President of the Film & Television Department at Polygram Music Publishing. His division continuously exceeded revenue expectations while building a highly respected reputation amongst artists and bands. Danny was responsible for signing the following acts at Polygram Publishing: Tracy Bonham, Redd Kross, Honeydogs, The Tindersticks and Gigolo Aunts.
Danny was responsible for The Cardigans writing Lovefool for Baz Luhrman's Romeo and Juliet, as well as having Adam Schlesinger write the Academy Award nominated "That Thing You Do" for the Tom Hanks' motion picture.
Before his tenure at Polygram, Benair was a member of the Los Angeles based band The Three O'Clock. Danny previously played in the Weirdo's and The Quick, to name a few.