Getting
Your Song In A Commercial 101
It's not easy,but you knew that!
We landed a Steven McDonald/Anna Waronker song "Not
Bad At All", in one of the 3 new Mini Cooper spots.
Music supervisor superstar Liza Richardson, gave
us a ring, and gave me the lowdown on the spot, the feel, and
the price, which helped
lots! We knew who to avoid, who to go to, and who could pull it
off.
They wanted a feel like "Last Nite" by The
Strokes, and
many other songs. We pitched this fab new tune, which Liza being
a woman with great taste loved right away, and wanted to know would
this be a easy song to clear for the spot. I talked to the clients,
I knew the answer, but after a couple of days it went away, which
is
very common in all areas of the licensing world.
ONE MONTH LATER
The ideal song has still NOT been found for the spot, she
tells me who to send ideas to. I send her the same song (IF it
is right, stick with your gut), Liza agrees, and
she goes to bat again.
They like it, and use it! Sometimes a gut feeling is the way to
go! You can see and hear the song in the commercial, and HEY!,
here is a link
to download and own this song for 99 cents!! Commerce
at it's finest.
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